Are you staying in touch with your customer base? Are you doing it with an electronic newsletter or email campaign?
If you are that’s fantastic! You already have one of the best sales tools at your disposal – your mailing list! However, are you aware of the changes that came into effect July 1, 2014? If you’re unsure of how to keep contacting your customers and still be CASL compliant – we can help!
What is CASL?
Canada’s anti-spam legislation (CASL) came into effectJuly 1, 2014. It has been put in place by the Government of Canada in an effort to protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
How does it affect my business?
To send a commercial electronic message to an electronic address, you need to have the recipient’s consent, to identify yourself, to offer an unsubscribe mechanism and to be truthful. While the legislation is a bit more complicated, in a nutshell you are required to:
- Obtain Consent: You must have a form of valid “opt-in” consent from the person you are contacting.
- Identification: Clearly identify yourself and your organization. You must include your mailing address, phone number for accessing an agent or a voice messaging system, and an email address or a web address.
- Unsubscribe mechanism: Provide an unsubscribe mechanism that is functional for at least 60 days.
- Truth in advertising: Your messages must not be false or misleading. They must not have false or misleading sender information, subject matter information, URLs and/or metadata.
What are the penalties if I don’t comply?
The CRTC has a range of enforcement tools available, from warnings to penalties (up to $1 million for individuals and $10 million for businesses).
Help for your business
We can help you make sense of the CASL requirements, make sure that your business conforms to the requirements and still be able to stay in touch with your customers! Contact us to get a quote for your business today.